CALENDAR OF EVENTS

  • Location: TBD | 6:00pm - 10:00pm | Included in the full package | RSVP

  • Destination: Franschhoek Wine Valley | Pickup: 10:00am - 6:00 pm | Inlcuded in the full package | RSVP

  • Rockefeller Hotel, Cape Town | 9:00am - 5:00pm I Included in the full package | RSVP

  • Location: Cape Town City Center | 10:00am - 5:00pm | Included in the full package | RSVP

  • A full-day immersion in the winelands designed to give you a complete roadmap for creating your own wine brand.

    • In the morning, a vineyard with "The Blueprint," a  private labelling masterclass from industry experts.

    • In the afternoon, find "The Inspiration" on a cellar tour, a  tasting, and lunch with pioneering Black winemaker.

    Included in the full package I RSVP

  • Cape Town City Center | 6:30pm - 10:30pm | RSVP

  • Cape Town |  4:00 pm - 8:00 pm | Included in the full package | RSVP

tHE SUMMIT

An intersection of wine business, culture, and lifestyle

sUMMIT AGENDA

The Root & The Rise: Honoring Legacy, Building the Future

At the Rockefeller Hotel Conference Center

Monday, November 9

9am -5pm

Acknowledging the Roots, Celebrating the Rise

  • This theme is historical, grounding, and powerful. It acknowledges the complex history of wine in South Africa while celebrating the triumphant rise of Black excellence in the global wine industry. It's about looking back to understand the soil from which new growth emerges. The day explores the deep roots—both agricultural and cultural—of winemaking and land in Africa, leading into the stories of modern pioneers who are building new legacies across the globe.

    • Welcome Address: Tuanni Price, Founder Afro Wine Week

    • Opening Keynote:

    • Featured Presenter:

    • Panel Discussion: New Roots: How First-Generation Founders are Shaping the Future of Wine

    • Workshop: Building Your Brand on a Foundation of Heritage: A Storytelling Masterclass, From Cape Town to the World: Mastering Export and Global Distribution, Palate & Prejudice: A Blind Tasting Workshop on Overcoming Bias

    Closing Remarks:

  • Welcome Address: Tuanni Price, Founder of Afro Wine Week

    Opening Keynote:.

    Featured Presenter:

    Closing Remarks:

  • New Roots: How First-Generation Founders are Shaping the Future of Wine

    The wine industry is being transformed by a new generation of first-generation entrepreneurs. This discussion will delve into the essence of their journey.

    Our distinguished panel of pioneering founders will address critical questions:

    • How can a wine brand be built from the ground up without prior industry connections?

    • What distinct challenges and opportunities do Black founders encounter in the global wine market?

    • In what ways are they revolutionizing how we market, taste, and connect through wine?

    • What does an inclusive wine industry, shaped by their vision, look like in the future?

    Prepare to be inspired by their compelling stories of resilience, innovation, and passion. Gain invaluable insights into the business and culture of wine from those who are actively shaping its future.

  • From Cape Town to the World: Mastering Export and Global Distribution

    Description: Getting your wine into the world is the challenge. This practical workshop tackles the complexities of international trade. Led by logistics and export experts, it covers navigating tariffs and regulations, finding and managing distributors in key markets (like the US, UK, and Europe), and developing a successful pricing strategy for global growth. 

    Palate & Prejudice: A Blind Tasting Workshop on Overcoming Bias | Description: A fascinating and provocative tasting experience. Led by a Certified Sommelier, this session challenges attendees to confront their own biases. Tasting a curated flight of wines completely blind—without knowledge of the producer, price, or region—sparks a powerful conversation about how perception and prejudice influence our assessment of quality and value in the wine world. 


    Building Your Brand on a Foundation of Heritage: A Storytelling Masterclass

    Description: Learn to transform your personal history into your most powerful marketing tool. This practical storytelling masterclass guides you through the process of identifying your unique heritage narrative and weaving it into the DNA of your brand. You'll leave with actionable strategies for your packaging, website, and social media to build a brand that connects authentically and stands out in a crowd.

Your Wine Brand Blueprint: A Wineland Immersion

 The Wineland Strategy Sessions: A Summit on the Road Step out of the conference room and into the vineyard. Join us for a full-day immersion in the winelands, where you will engage in intimate, in-person dialogues with industry leaders. We explore the business of wine in real-time—discussing investment, innovation, and how to position your brand for global impact within the dynamic wine marketplace.

  • A full-day immersion in the winelands designed to give you a complete roadmap for creating your own wine brand.

    In the morning, a vineyard with "The Blueprint," a  private labelling masterclass from industry experts.

    In the afternoon, find "The Inspiration" on a cellar tour, a  tasting, and lunch with pioneering Black winemaker.

  • Morning

    Masterclass for a deep dive into the world of white and private labelling. You will learn the strategic process of creating a successful wine brand from the ground up. We'll explore how to partner with established producers to navigate the complex Fast-Moving Consumer Goods (FMCG) wine sector—the world of high-volume, retail-focused wines.

    Bringing theory to life, we will analyze a real-world case study of a celebrated international client who successfully leveraged a partnership model to launch and grow their brand in the competitive global market.

    In this master class, you will learn:

    • The step-by-step process of white/private labeling, from initial concept to final product.

    • How to identify and target opportunities within the FMCG wine market.

    • The critical elements of branding, packaging, and storytelling that make a product stand out.

    • Actionable insights from the success of a celebrated international brand.

    • How to leverage partnerships with industry leaders like Stellenbosch Vineyards.

    Afternoon Session: Inspiration in Action

    In the afternoon, we move from the "how" to the "why." Our journey takes us to the Vineyards, to explore the future of South African wine.We learn how industry transformation, and investment in diverse talent create concrete opportunities for equity.

    This session is your chance to:

    • Witness True Transformation: See firsthand how a legacy estate is building an inclusive future by investing in Black leadership.

    • Share an Intimate Lunch & Tasting: Hear inspiring stories and discuss the critical role of mentorship and equity in shaping the next generation of wine.

AFRO WINE WEEK EXPERIENCES

WELCOME DINNER

Join us for the Afro Wine Week Welcome Dinner on November 7th. Kick off your summit experience with live entertainment, and company from a global network of investors, entrepreneurs, and wine enthusiasts.

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SIPS WITH SOUL TOUR

Join us for a wine tour with a difference on November 8th on our signature Sips with Soul, a curated culture and fun-filled journey through South Africa's stunning winelands, spotlighting the incredible talent of Black and Coloured winemakers. Throughout this exclusive journey, you'll be treated to premium tastings, cellar tours, lunch, and inspiring stories. Enjoy the beauty of the landscapes and the warmth of the stories, all while enjoying seamless, private transportation. "Sips with Soul" offers a fun, insightful, and truly luxurious way to connect with the soul of South African wine.

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rESTAURANT CRAWL

Join our hop-on, hop-off bus experience designed to take you on a journey through Cape Town's top Black-owned restaurants on November 12th. Explore a diverse array of African-inspired cuisines, with each stop offering its own unique appeal. Savor your starter at one spot, then move on to enjoy a spectacular main course at another. We'll wrap up the evening with an irresistible lineup of desserts, accompanied by music and dancing.

Learn more

WHAT TO EXPECT

investor roundtables

Meet the funders, accelerators, and buyers backing wine, agricultural, and distribution ventures.

Three bottles of rosé wine on a white shelf in a wine shop, with other bottles on wooden shelves in the background.

Distribution & market access

Understand retail channels, compliance, and how to expand globally.

workshops & think tanks

Explore new models for land ownership, product development, and trade.

creative & Commercial strategy

Leverage influence to build brands, drive revenue, ownership, and long-term success.

* Seats are limited to ensure every conversation is relevant and outcomes-driven.

BEYOND THE SUMMIT

Wine is a business at every stage — not just in the bottle.

It’s design, bottling, e-commerce, shipping, events, and brand storytelling. Afro Wine Week showcases the full value chain through curated winery visits, closed-door sessions, and hands-on experiences hosted by producers, innovators, and industry veterans across South Africa, Ghana, and the US.