Rows of wine bottles stored horizontally on a wine rack, with focus on the neck of a bottle in the foreground.

tHE SUMMIT

A business-first approach to wine

sUMMIT AGENDA

Day 1: The Root & The Rise: Honoring Legacy, Building the Future

At the Rockefeller Hotel Conference Center

Monday, September 8

9am -5pm

Acknowledging the Roots, Celebrating the Rise

  • This theme is historical, grounding, and powerful. It acknowledges the complex history of wine in South Africa while celebrating the triumphant rise of Black excellence in the industry. It's about looking back to understand the soil from which new growth emerges.The day explores the deep roots—both agricultural and cultural—of winemaking and land in Africa, leading into the stories of modern pioneers who are building new legacies across the globe.

    • Welcome Address: Tuanni Price, Founder Afro Wine Week

    • Opening Keynote: Decolonizing the Vineyard: A Historical Perspective on Land and Labour in the Cape Winelands.- Paul Siguqua

    • Featured Presenter: The Verdict on the Vine: From Trial Lawyer to Trailblazing Vintner -Theodora Lee 

    • Panel Discussion: New Roots: How First-Generation Founders are Shaping the Future of Wine

    • Workshop: Building Your Brand on a Foundation of Heritage: A Storytelling Masterclass, From Cape Town to the World: Mastering Export and Global Distribution, Palate & Prejudice: A Blind Tasting Workshop on Overcoming Bias

    Closing Remarks: Investing in the Next Vintage: How Strategic Philanthropy Cultivates Future Wine Leaders

  • Welcome Address: Tuanni Price, Founder of Afro Wine Week

    Opening Keynote: Paul Siguqua, Owner Klein Goederust

    Title: Decolonizing the Vineyard: A Historical Perspective on Land and Labour in the Cape Winelands

    There are few voices more qualified to speak on the journey of land and labour in the Cape Winelands than Paul Siguqa. As the pioneering owner of Klein Goederust, he is transforming the wine region where his own mother once laboured into a beacon of culture, community and Black ownership.His keynote will offer a personal look at the industry's colonial roots, filtered through the lens of his family's history and his own entrepreneurial journey. This session provides the critical framework needed to understand the path from historical injustice to a more equitable and empowered future in wine.

    Featured Presenter: Theodora Lee

    Title: The Verdict on the Vine: From Trial Lawyer to Trailblazing Vintner

    Celebrated "Super Lawyer" and vintner Theodora Lee shares the story and the strategy behind her nationally acclaimed brand, Theopolis Vineyards. Learn how she translated the tenacity of the courtroom into a blueprint for success, turning a passion for growing grapes into a high-demand, profitable enterprise. She will detail her strategic steps, challenges, and triumphs in this inspiring session on building a brand that lasts.

    Closing Remarks: Investing in the Next Vintage: How Strategic Philanthropy Cultivates Future Wine Leaders - Roger Domingo ,Executive Director- Pinotage Youth Development Academy

  • New Roots: How First-Generation Founders are Shaping the Future of Wine

    The wine industry is being transformed by a new generation of first-generation entrepreneurs. This discussion will delve into the essence of their journey.

    Our distinguished panel of pioneering founders will address critical questions:

    • How can a wine brand be built from the ground up without prior industry connections?

    • What distinct challenges and opportunities do Black founders encounter in the global wine market?

    • In what ways are they revolutionizing how we market, taste, and connect through wine?

    • What does an inclusive wine industry, shaped by their vision, look like in the future?

    Prepare to be inspired by their compelling stories of resilience, innovation, and passion. Gain invaluable insights into the business and culture of wine from those who are actively shaping its future.

    Panelist: Rudger van Wyk, Berene Sauls, Paul Siguqua, Theodora Lee, . Moderated by Ishay Govender

  • From Cape Town to the World: Mastering Export and Global Distribution

    Description: Getting your wine into the world is the challenge. This practical workshop tackles the complexities of international trade. Led by logistics and export experts, it covers navigating tariffs and regulations, finding and managing distributors in key markets (like the US, UK, and Europe), and developing a successful pricing strategy for global growth.  Hosted by Phil Bowes- SA Wines, Gwen Job- House of Boniwine, Chinedu Rosa - Vines By Rosa 

    Palate & Prejudice: A Blind Tasting Workshop on Overcoming Bias | Description: A fascinating and provocative tasting experience. Led by a Certified Sommelier, this session challenges attendees to confront their own biases. Tasting a curated flight of wines completely blind—without knowledge of the producer, price, or region—sparks a powerful conversation about how perception and prejudice influence our assessment of quality and value in the wine world.  Hosted by Tinashe Nyamudoka


    Building Your Brand on a Foundation of Heritage: A Storytelling Masterclass

    Description: Learn to transform your personal history into your most powerful marketing tool. This practical storytelling masterclass guides you through the process of identifying your unique heritage narrative and weaving it into the DNA of your brand. You'll leave with actionable strategies for your packaging, website, and social media to build a brand that connects authentically and stands out in a crowd. Hosted by Theodora Lee, Solange Jacobs, Richard Holt, Paul Siguqa

Day 2: Your Wine Brand Blueprint: A Stellenbosch Immersion

The Afro wine community is forward-looking, entrepreneurial, and business-focused. The Afro wine industry is a culturally rich, dynamic and innovative space ripe for investment and global impact.

  • A full-day immersion in Stellenbosch designed to give you a complete roadmap for creating your own wine brand.

    In the morning, Stellenbosch Vineyards with "The Blueprint," a  private labeling masterclass from industry expert Guy Kedian. 

    In the afternoon, find "The Inspiration" at the historic Delheim Vineyards. A cellar tour, a  tasting, and lunch with pioneering Black winemaker Nongcebo Langa. 

  • 9:00am Pickup at Rockefeller Hotel

    10:00am Arrive at Stellenbosch Vineyard for Masterclass with Guy Kedian

    12:45pm Depart Stellenbosch Vineyards

    1:30pm Lunch and wine tasting at Delheim

    3:00pm Cellar Tour with Winemaker Nocebo Langa

    3:30pm Depart for Cape Town

    5:00pm Arrive at Rockefeller Hotel

  • Morning

    Masterclass at the renowned Stellenbosch Vineyards for a deep dive into the world of white and private labeling. Led by industry expert Guy Kedian, you will learn the strategic process of creating a successful wine brand from the ground up. We'll explore how to partner with established producers to navigate the complex Fast-Moving Consumer Goods (FMCG) wine sector—the world of high-volume, retail-focused wines.

    Bringing theory to life, we will analyze a real-world case study of a celebrated international client who successfully leveraged a partnership model to launch and grow their brand in the competitive global market.

    In this master class, you will learn:

    • The step-by-step process of white/private labeling, from initial concept to final product.

    • How to identify and target opportunities within the FMCG wine market.

    • The critical elements of branding, packaging, and storytelling that make a product stand out.

    • Actionable insights from the success of a celebrated international brand.

    • How to leverage partnerships with industry leaders like Stellenbosch Vineyards.

    This part of the day is practical learning designed to equip you with the knowledge and a clear blueprint to launch your own wine brand.Our Next Stop is Delheim Vineyards. We show the beauty of Stellenbosch and how historic wine farms like Delheim are supporting transformation by investing in leadership and creating equity opportunities for people of color.

    Afternoon Session: Inspiration in Action at Delheim Vineyards

    In the afternoon, we move from the "how" to the "why." Our journey takes us to the historic Delheim Vineyards, a family-owned estate that has been a cornerstone of the Stellenbosch wine scene for generations. Renowned for its commitment to both quality and sustainability, Delheim provides the perfect backdrop to explore the future of South African wine. Delheim is a leader in industry transformation, demonstrating how to successfully invest in diverse talent and create concrete opportunities for equity.

    This session is your chance to:

    • Witness True Transformation: See firsthand how a legacy estate is building an inclusive future by investing in Black leadership.

    • Share an Intimate Lunch & Tasting: Hear Nongcebo’s inspiring story and discuss the critical role of mentorship and equity in shaping the next generation of wine.

    • Tour the Cellars with Purpose: Explore the vineyards and cellar through the lens of innovation, understanding how intentional change is uncorking new potential in South African wine.

AFRO WINE WEEK EXPERIENCES

WELCOME DINNER

Join us for the Afro Wine Week Welcome Dinner on September 6th at 6pm at Roses Table. Kick off your summit experience with live entertainment, and company from a global network of investors, entrepreneurs, and wine enthusiasts.

Learn More

A glass of red wine on a balcony overlooking a vineyard with mountains and water in the background.

SIPS WITH SOUL TOUR

Ready for a wine tour with a difference? Sips with Soul, a curated culture and fun-filled journey through South Africa's stunning winelands, spotlighting the incredible talent of Black and Coloured winemakers.Throughout this exclusive journey, you'll be treated to premium tastings, cellar tours, delicious lunch, and inspiring stories. Immerse yourself in the beauty of the landscapes and the warmth of the stories, all while enjoying seamless, private transportation. "Sips with Soul" offers a fun, insightful, and truly luxurious way to connect with the soul of South African wine.

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A close-up of a dimly lit table with two glasses, one with a clear beverage and the other with a darker liquid, surrounded by candles and string lights.

rESTAURANT CRAWL

Join our hop-on, hop-off bus experience designed to take you on a journey through Cape Town's top Black-owned restaurants. Explore a diverse array of African-inspired cuisines, with each stop offering its own unique appeal. Savor your starter at one spot, then move on to enjoy a spectacular main course at another. We'll wrap up the evening with an irresistible lineup of desserts and cheeses, accompanied by music and dancing under the stars.

Learn more

WHAT TO EXPECT

A woman holding a glass of red wine while talking to another person at a social gathering.

investor roundtables

Meet the funders, accelerators, and buyers backing wine, agricultural, and distribution ventures.

Three bottles of rosé wine on a white shelf in a wine shop, with other bottles on wooden shelves in the background.

Distribution & market access

Understand retail channels, compliance, and how to expand globally.

A person holding a glass of red wine outdoors with green trees and blue sky in the background.

workshops & think tanks

Explore new models for land ownership, product development, and trade.

Man in a navy suit and tie standing at a table in a dimly lit restaurant, holding a bottle of wine, with wine glasses and plates on the table.

creative & Commercial strategy

Leverage influence to build brands, drive revenue, ownership, and long-term success.

* Seats are limited to ensure every conversation is relevant and outcomes-driven.

BEYOND THE SUMMIT

Wine is a business at every stage — not just in the bottle.

It’s design, bottling, e-commerce, shipping, events, and brand storytelling. Afro Wine Week showcases the full value chain through curated winery visits, closed-door sessions, and hands-on experiences hosted by producers, innovators, and industry veterans across South Africa, Ghana, and the US.

CALENDAR OF EVENTS

  • Location: Roses Table, Cape Town | 6:00pm - 9:00pm | RSVP

  • Destination: Franschhoek Wine Valley | Pickup: 10:00am - 5:00 pm | RSVP

  • Rockefeller Hotel, Cape Town | 9:00am - 5:00pm | RSVP

  • Your Wine Brand Blueprint: A Stellenbosch Immersion

    A full-day immersion in Stellenbosch designed to give you a complete roadmap for creating your own wine brand.

    In the morning, Stellenbosch Vineyards with "The Blueprint," a  private labeling masterclass from industry expert Guy Kedian. 

    In the afternoon, find "The Inspiration" at the historic Delheim Vineyards. A cellar tour, a  tasting, and lunch with pioneering Black winemaker Nongcebo Langa.

  • Cape Town City Center | 6:00pm - 9:00pm | RSVP

  • Location: Cape Town City Center | 10:00am - 5:00pm |

    Included with full summit package

  • CTICC |  10:00am - 5:00pm

  • CTICC | 10:00am - 3:00pm